August 07, 2013
When Lance Simon decided he wanted to start the Mud Soap Run in Danville, he had no idea how much work, time and money it would entail.
After participating in two previous mud run events, he had a vision for the Mud Soap Run, but no idea how to properly market and promote it.
Simon is not alone and his story is just one example of how Visit Hendricks County can help organizations or individuals sustain, develop or promote tourism in Hendricks County with its Tourism Enhancement Development (TED) Fund.
The TED Fund’s fall grant cycle is now open in which $15,000 is available for worthy projects that initiate, enhance, develop and promote tourism in Hendricks County through advertising, promotions and publicity.
“We enjoy providing a little financial boost to organizations and individuals with great ideas,” said Sarah Ferguson, director of marketing for Visit Hendricks County. “The TED Fund has become a great resource for that, and after applying recipients often find there are many more ways we can help them.”
Simon’s Mud Soap Run was one of 11 recipients of more than $14,000 earlier this year during the TED Fund’s spring grant cycle. Timing didn’t allow Simon to use the TED grant for this year’s event, but he was able to utilize other services provided by Visit Hendricks County to help promote it and plans to do more next year when he does utilize money from the TED Fund.
“It went off better than expected with more than 200 participants, which is amazing for a first-year event,” he said. “I didn’t understand the magnitude of what Visit Hendricks County could do for us. We wouldn’t have been as successful without their help.”
The application deadline for the fall cycle is 5 p.m. Sept. 27 at the Visit Hendricks County offices in Danville. The money will be best utilized for projects planned late this year or next year, as the grants won’t be awarded until late October. Applicants can apply for a 1:1 match with Visit Hendricks County contributing a maximum of $2,500 a project.
Tourism businesses, not-for-profits, civic organizations and retail development groups are encouraged to apply for funding through this program. Only businesses, events and entities located in Hendricks County are eligible. Special projects such as research and development with potential for long-term benefits will be considered. Projects involving capital investment, operating costs, fireworks displays, food and drink or staff salaries aren’t eligible.
Qualifying projects and events should have a direct impact on the county by attracting out-of-county visitors, increasing visitation and bringing in new money. High consideration will be given to applicants requesting funding for projects that will either generate a new overnight stay or extend the stay in a Hendricks County overnight accommodation property.
Visit Hendricks County will hold a grant information session for those interested in applying for funding at 4 p.m. Sept. 4 at the Visit Hendricks County office, 8 W. Main St., Danville. Reservations are requested to attend the session, as space is limited. Call (317) 718-8750 to make a reservation.
Applications and information sheets regarding the TED Fund are available now by stopping by the office in person or going online in the Pressroom under Grants and Scholarships at www.TourHendricksCounty.com. For more information on the program, contact Ferguson by phone (317) 718-8750 or e-mail Sarah@TourHendricksCounty.com.