• Visit Hendricks County Awards More Than $14,000 Locally To Promote Tourism

    June 13, 2013 No comments

    Eleven local organizations including six first-time recipients have been awarded grants by Visit Hendricks County to fund tourism-related initiatives.

    Those 11 organizations received a combined $14,343 this spring through the Visit Hendricks County Tourism Enhancement and Development Fund.

    In its fifth year, the TED Fund is used to promote events, enhance websites and cover other costs that improve attractions and encourage tourism within Hendricks County.

    “The requests just keep getting better every year,” said Sarah McMillen, director of marketing for Visit Hendricks County. “It’s exciting to see how this initiative has morphed into projects that focus on product development and research, and is no longer solely used for just promoting an event.”

    Visit Hendricks County allotted $30,000 of its 2013 budget for the program’s two cycles in the spring and fall. Applications for each cycle are received and reviewed by an independent grant selection committee consisting of Hendricks County Tourism Commission members, representatives from the Hendricks County lodging community, Visit Hendricks County staff members, local tourism experts and representatives from local businesses.

    The program offers 1:1 matching funds for successful applications up to $2,500 per project. Tourism-related businesses including not-for-profits, civic organizations, retail development groups and collaborations are encouraged to apply for funding through this program. Only businesses, entities, and events located in Hendricks County are eligible.

    Agencies that received money during the 2013 spring cycle included (Those designated with an * are first-time recipients):

    • Avon Chamber of Commerce – To promote Hendricks County Rib-Fest, $1,500.
    • *Avon-Washington Township Parks and Recreation – To develop a marketing and promotions strategy for renting the Pavilion Center, $850.
    • Danville Parks and Recreation Department – To market the Hendricks County Half Marathon, $2,500.
    • *Indiana Water Environment Association – To bring the statewide Annual Wastewater Challenge to Hendricks County, $1,048.
    • John Force Racing, Inc. – To place race cars at the Indianapolis International Airport during U.S. Nationals to raise awareness about the event, $2,000.
    • *Lucas Oil Raceway – To market the NHRA U.S. Nationals, $750.
    • *Mud Soap Run – To develop a 2014 advertising campaign, $1,250.
    • *National Road Heritage Trail – To add permanent signage to publicize location and uses of Vandalia Trail between Amo and Coatesville, $1,700.
    • Parks Foundation of Hendricks County – To develop a new targeted market for Park2Park Relay, $900.
    • *Plainfield Tri Kappa Gingerbread Christmas – To expand marketing reach to larger market and develop an overnight package with a Plainfield hotel and the Metropolis Mall, $1,000.
    • The Crown Room Banquet Facility – To redesign its website, $845.

    Visit Hendricks County will again award grant funds during the 2013 fall cycle, which opens Aug. 1. Visit Hendricks County also will conduct information sessions after the fall cycle begins. Dates and times for those information sessions will be announced at a later date. The deadline for applications for the fall cycle will be Sept. 27.

    For more information about the fund, contact McMillen by e-mail at Sarah@TourHendricksCounty.com or by calling (317) 718-8750.

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