• Lost dollars as NBA season opener comes and goes without labor resolution

    November 02, 2011 No comments

    The defending champion Dallas Mavericks were supposed to raise their title banner last night during a game against the Chicago Bulls that would have kicked off the 2011-12 NBA regular season. The Los Angeles Lakers-Oklahoma City Thunder game was also on tap as part of TNT’s nationally-televised doubleheader.

    And tonight, the Indiana Pacers were to usher in the George Hill era, making their debut at Detroit.

    But the NBA lockout has wiped out those games as well as the rest of the November schedule, leaving a void in the fall sports calendar.

    Also gone is an estimated $42 million in national TV advertising revenue tied to November NBA games. That’s the amount that was spent last year, according to Street & Smith’s Sports Business Journal. Another $61 million was spent in December of 2010 on Turner, ESPN and ABC.

    Projections were for those ad dollars to grow by 10 percent this season, pending the resolution of the labor strife.

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