• Hendricks County tourism on the rise

    August 09, 2012 No comments

    Tourism in Hendricks County continues to thrive with increases in hotel stays, interest on TourHendricksCounty.com and overall recognition of Hendricks County as a destination, according to a 2012 Mid Year Report recently released by the Hendricks County Convention and Visitors Bureau.

    The 14-page report, which is released annually to elected officials and local agencies and is available to the public, showed that the Hendricks County Convention and Visitors Bureau and its industry partners, including attractions, restaurants and hotels, hit the mark as travel and tourism continues to be an economic driver in Hendricks County. Last year alone, tourism in Hendricks County brought in an estimated $192 million.

    “We are encouraged to see this continued increase in tourism across Hendricks County as we continue to increase our ability to promote the destination,” said Jaime Bohler Smith, associate director for the HCCVB. “Our industry is recovering from the 2009 economic downturn at a rate much better than most in the state of Indiana, and we believe that is because of our ability to promote the unique products and services in our part of Central Indiana.”

    The report touches on the HCCVB’s marketing, group sales and community events programs for the year and also provides some administrative and operational summaries.

    Some of the highlights of the report include significant gains in online presence due to a new tourism blog, interest in the 2012 Super Bowl and investments in various seasonal campaigns. Those efforts increased unique visitors to TourHendricksCounty.com by 27 percent in 2011. Number of visits to the site increased by 54.8 percent and number of pages viewed were up a staggering 94.6 percent with the site topping 2 million page views for the first time ever.

    The county’s Innkeeper’s tax, which completely funds the Hendricks County CVB and comes solely from overnight stays by hotel guests in Hendricks County, also increased by 9.4 percent in 2011 compared to 2010.

    A digital version of the report can be found online in the Press Room at TourHendricksCounty.com under “Hendricks County Tourism Commission 2011 Annual Report.”

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