• Hendricks County Super Bowl initiative — Super Feathers — reaches goal

    January 30, 2012 No comments

    started as a way to support one of our own while teaming up with Indy’s Super Cure, a Super Bowl initiative to raise awareness and money for breast cancer research, turned into a Hendricks County effort that reached its goal of raising $5,000 in one month.

    The Hendricks County Convention and Visitors Bureau’s Super Feathers initiative, which kicked off with an Oct. 2 benefit and was held the entire month of October, established a trendy fashion as hundreds of people purchased and proudly donned pink feathers. The effort included $4,200 in sales of the pink feathers and donated service fees from some of the six Hendricks County salons, sales from pink booties sold in the Danville office and $800 from an anonymous donor to help us match our goal.

    “We chose to participate in the Super Cure community program since breast cancer was something we had experienced within our staff and we knew many other families in this community continue to battle this deadly disease,” said Jaime Bohler Smith, associate director of the Hendricks County Convention and Visitors Bureau. “We were thrilled with the support we received throughout the campaign. Hopefully, someday this disease will no longer affect any of us.”

    The idea for the Super Feathers initiative came from Wendi Brauman, a breast cancer survivor, who suggested wearing pink hair as part of another event involving breast cancer research. From there, the idea grew and was coordinated by the Hendricks County Super Celebration Site Committee and the Hendricks County Convention and Visitors Bureau as part of the activities leading up to the 2012 Super Bowl in Indianapolis. 

    The Super Feathers campaign, which benefited the Susan G. Komen for the Cure® Tissue Bank at the IU Simon Cancer Center, included the help of six Hendricks County salons to sell and style Super Feathers. The salons were Cass & Company Salon, Avon; Design 414, Brownsburg; D-zign Salon, Danville; E.M. Studio, Brownsburg; Elements of Style Salon & Day Spa, Plainfield; and Salon Nouveaute, Plainfield.

    “It was just a joy to join the Super Feathers campaign and have the opportunity to connect with special ladies who came to support the cause with pink feathers,” said Jan Thomas, owner of D-zign Salon.

    The Hendricks County Tourism Commission d/b/a the Hendricks County Convention and Visitors Bureau attracts visitors to the county by promoting and developing tourism, which stimulates economic growth and enhances quality of life.   Find us on Facebook by searching Hendricks County Convention and Visitors Bureau and become a fan for updates and reminders, contest info and much more. You can also follow us on Twitter @FastTracktoFun or get updates by following or subscribing to our All Access Hendricks County tourism blog, which is updated frequently at TourHendricksCounty.com/blog. For more information, visit our website at TourHendricksCounty.com or call (317) 718-8750.

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