• Hendricks County pleased with Super Bowl impact

    February 11, 2012 No comments

    The City of Indianapolis wasn’t the only community to benefit from Super Bowl XLVI. As host to one of the Super Celebration Sites, Hendricks County met its expectations with full hotel rooms and many restaurants and attractions reporting positive impacts from the big game.

    Thousands of visitors rode Hendricks County’s Super Celebration Site shuttle buses; thousands of guests stayed in Hendricks County hotels and ate at local restaurants; and thousands of dollars beefed up what typically is a slower season for local tourism.

    Hendricks County Convention and Visitors Bureau Associate Director Jaime Bohler Smith couldn’t be happier with the Super Bowl’s impact and the reverberations that will be felt for months and years to come.

    “This event has been a great success in local collaboration,” she said, “From the hotels, the restaurants, shops, front-line employees, the HCCVB, the Chambers, the volunteers and the community everyone came together to showcase our destination and our communities in a way that we are all very proud of.”

    Virtually every Hendricks County hotel room was booked this past weekend in Avon, Brownsburg and Plainfield. Many restaurants reported an uptick in business especially in Plainfield where The Coachman Restaurant & Lounge reported an increase of more than $10,000 compared to a typical weekend in February.

    “We had a better than normal Friday through Monday,” said Larry Paynter, owner of The Coachman Restaurant & Lounge. “We were prepared with several new specials and received many compliments on our food and service. Many of our guests indicated they would be back.”

    Both residents and visitors alike raved about Hendricks County’s Super Celebration Site at Metropolis Shopping Center, and the free shuttles that transported about 1,500 people on Friday and Saturday to Downtown Indianapolis. Hendricks County enhanced its site by adding two NHRA Funny Cars to display along with the Baltimore Ravens Super Car. Arcade games, a spirit wear night and the opening of a new event center added to the party atmosphere.

    “I spent Friday and Saturday at Metropolis helping with the shuttle service and got to talk to a lot of the associates and business owners,” Smith said. “They definitely saw increased traffic due to all the activities at our Super Celebration Site.”

    Hendricks County’s participation was evident even before Indianapolis was awarded the Super Bowl. Smith served on the Super Bowl Host Committee from the outset because of the impact she and other leaders believed it would have for all of Central Indiana. Besides the tangible benefits that could be felt immediately; the long-term ramifications, such as visitors returning to Hendricks County and Central Indiana in the months and years after the Super Bowl for vacation or to attend future events will only augment that success, she said.

    “We just can’t wait to do it again,” said Brandy Dixon, general manager of the Hampton Inn Plainfield. “We sent a lot of our visitors to our local restaurants here in Plainfield and shopping at Metropolis. I heard nothing but positive comments from our guests about our county and the city.”

    The Hendricks County Tourism Commission d/b/a the Hendricks County Convention and Visitors Bureau attracts visitors to the county by promoting and developing tourism, which stimulates economic growth and enhances quality of life.   Find us on Facebook by searching Hendricks County Convention and Visitors Bureau and become a fan for updates and reminders, contest info and much more. You can also follow us on Twitter @FastTracktoFun or get updates by following or subscribing to our All Access Hendricks County tourism blog, which is updated frequently at TourHendricksCounty.com/blog. For more information, visit our website at TourHendricksCounty.com or call (317) 718-8750.

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