• Hendricks County planning to tap into Super Bowl bonanza

    January 18, 2012 No comments

    From the day Indianapolis made its first bid for a Super Bowl until now, the Hendricks County Convention and Visitors Bureau has been at the table helping and supporting the Super Bowl Host Committee.

    Just a few short weeks away from the big event, the HCCVB has finalized its plans to make the most of the expected windfall.

    “We not only expect a significant financial impact from the Super Bowl being here in Central Indiana, but repeat visitors to Hendricks County after the Super Bowl with all the plans we have in place over the next few weeks to showcase the county to our guests,” said Jaime Bohler Smith, associate director of the Hendricks County Convention and Visitors Bureau. “When we get visitors here, we have a good track record of getting them to return.”

    While the actual economic impact from the Super Bowl is hard to predict, the HCCVB expects much higher numbers than its annual events at Lucas Oil Raceway. Those events account for about a quarter of Hendricks County’s annual economic impact from the tourism industry. Last year, tourism in Hendricks County brought in $192 million.

    Some of the ways Hendricks County plans to attract and inform Super Bowl visitors include:

    • Super Celebration Site — Though the Metropolis Shopping Center in Plainfield will be one of about 15 Super Celebration Sites statewide, the HCCVB and its partners have put a significant amount of time, effort and investment to make it stand out. Special events with games and prizes will extend the Super Bowl experience beyond Indianapolis for our residents and visitors as well as a free shuttle service on Feb. 3 and 4 for those who want to visit Downtown.
    • Super-Sized Event — In addition to the activities at Metropolis, the county’s popular cultural trail — Rural Routes to Main Street — will host a special event Feb. 2-4 with special classes, dishes and exhibits geared to add a dash of football to the self-directed driving tour.
    • Visitors Guide — Typically only printed annually in April, the HCCVB will provide a special ‘Super-Sized’ Visitors Guide in gift bags given to all Super Bowl visitors staying in our local hotels as well as those who stop by any of our four welcome centers. The special Visitors Guide will have our usual information about everything Hendricks County has to offer, but with a section dedicated to what there is to see and do during the first three months of this year including the 10 days leading up to the Super Bowl.
    • Enhanced Social Media — Resources are being devoted to an online marketing campaign that will include paid advertising and Twitter, Facebook and a tourism blog that will be constantly updated during those 10 days.
    • Partnerships — In addition to all the partnerships with our local industry associates, we will also work with the Indiana State Tourism office to keep our hotel availability updated to ensure we fill every room for the Super Bowl.

    “We truly want this to go beyond Indianapolis and even beyond our Super Celebration Site in Plainfield,” Smith said. “We want to increase local business by encouraging visitors to come here and then move throughout the county to see everything we have to offer.”

    For more information about Hendricks County’s Super Bowl plans, visit our website at www.TourHendricksCounty.com/SuperSite.

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