• Halfway to goal, Super Feathers still available

    October 14, 2011 No comments

    Midway through a month-long campaign to raise awareness and funds for breast cancer research, the Hendricks County’s Super Feathers initiative remains on track to reach its $5,000 goal.

    The benefit, which began with a kickoff event Oct. 2 at Metropolis, started a trendy fashion as hundreds of people have purchased and proudly donned pink feathers.

    “Everybody comments on how much they love them,” said Beth Harlin, a Plainfield resident and breast cancer survivor who purchased two feathers at the kickoff event. “I knew I had to have one because it is so meaningful to me three years after being diagnosed.”

    With two weeks remaining, the Super Feathers campaign has raised more than $2,500 for Indy’s Super Cure which benefits the Susan G. Komen for the Cure® Tissue Bank at the IU Simon Cancer Center. Six Hendricks County salons will continue to sell and style Super Feathers through the end of October for $15 a feather or two for $25 with $5 donated for each feather sold. A few of the salons have even donated their service fees so more money is raised for each feather.

    Jill Dennis, manager of Elements of Style Salon & Day Spa in Plainfield, said her business has averaged about five Super Feathers appointments a day since the campaign began. They, like many of the other participating salons, even requested additional feathers after the first week just to meet the demand.

    “It’s been an awesome thing to be a part of,” Dennis said. “When I first heard about it, I thought it was genius. We’ve gotten a huge response from it because it is something most everyone is passionate about.”

    The idea for the Super Feathers initiative came from Wendi Brauman, a breast cancer survivor, who suggested wearing pink hair as part of another event involving breast cancer research. From there, the idea grew and is being coordinated by the Hendricks County Super Celebration Site Committee and the Hendricks County Convention and Visitors Bureau as part of the activities leading up to the 2012 Super Bowl in Indianapolis.

    “We couldn’t be more thrilled about how many people have supported this program,” said Jaime Bohler Smith, associate director of the Hendricks County Convention and Visitors Bureau. “It is exciting to see so many people wearing pink feathers in their hair, including some men.”

    The six participating salons include:

    · Cass & Company Salon, 7374 Business Center Drive, Avon.

    · Design 414, 414 E. Main St., Brownsburg.

    · D-Zign Salon, 783 E. Main St., Danville.

    · E.M. Studio, 1460 N. Green St., Suite 500, Brownsburg.

    · Elements of Style Salon & Day Spa, 330 E. Main St., Plainfield.

    · Salon Nouveaute, 2680 E. Main St., Plainfield.

    For more information about Super Feathers, go online to www.tourhendrickscounty.com/superfeathers.asp or call the Hendricks County Convention and Visitors Bureau office at (317) 718-8750.

    The Hendricks County Tourism Commission d/b/a the Hendricks County Convention and Visitors Bureau attracts visitors to the county by promoting and developing tourism, which stimulates economic growth and enhances quality of life. Find us on Facebook by searching Hendricks County Convention and Visitors Bureau and become a fan for updates and reminders, contest info and much more. You can also follow us on Twitter @FastTracktoFun. For more information, visit our website at TourHendricksCounty.com.

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