January 24, 2014
Governor Mike Pence invites New York businesses to move to Indiana in a full-page advertisement (IEDC_JanFeb_NYT) in this Sunday’s The New York Times.
The newspaper ad, which will appear in the tri-state area’s business section, states, “New York: if you can make it there, you can make a lot more of it here” along with an address to AStateThatWorks.com, a website that highlights the numerous reasons why Indiana is a state that works for business. The creative behind the advertisement was developed by in-house talent.
“Business leaders looking to chart their course in pursuit of the American dream will always find a home here in Indiana,” said Pence. “With one of the fastest growing economies in the nation, the Hoosier heartland is ripe territory for businesses of all backgrounds and industries. Indiana provides a stable business environment, with its triple-A credit ranking, balanced budgets and the recent passage of the largest tax cut in our history. Meanwhile, New York is home to taxes that are higher than the Empire State Building. Its cost of doing business is restrictive, while ours empowers business growth. As a state that works for business, Indiana and its people welcome you here, with a dose of Midwestern values and Hoosier hospitality.”
Sunday’s ad is part of the Indiana Economic Development Corporation’s (IEDC) ongoing marketing campaign, State That Works. Launched in May 2013, the campaign is designed to draw attention to the numerous reasons why Indiana is a state that works for business. To date, AStateThatWorks.com has had more than 110,000 visitors and its digital advertisements have been viewed more than 34 million times.
In addition to the full-page ad in The New York Times, A State That Works digital billboard ads (IEDC_Billboard_SuperBowl) will run in six high-traffic locations near MetLife Stadium for about two weeks in the run-up to Super Bowl XLVIII.
Indiana continues to work purposefully to create a productive, pro-business, low-tax environment—from smart policies to reasonable regulation to a strong infrastructure. Ranked fifth nationally—and first in the Midwest—in Chief Executive magazine’s annual survey of “Best and Worst States” for doing business, Indiana has moved up 11 positions in three years. New York has ranked in the bottom two for eight consecutive years. A full Indiana vs. New York cost comparison can be viewed here (http://gallery.mailchimp.com/1c7397d5fea5d818a66609a67/files/State_Business_Cost_Comparison_INDIANA_vs_New_York_10_29_2013_.pdf).